Most vacationers start their accommodation search on the internet nowadays, so you're missing out if you aren't advertising your Annapolis short-term rental properties online. Airbnb is one of the best-known platforms for this type of marketing.
Airbnb management is only one way to make the most of California's booming tourist industry, though. It's best to cast your net wide when advertising your vacation rentals online.
Different rental platforms have different price points and benefits, and most of them appeal to specific audiences. Read on to discover the ultimate short-term rental platforms for vacation rental marketing.
1. VRBO
VRBO is one of the best rental websites for stand-alone vacation properties like villas, beach cottages, and chalets. The platform does not promote hotel accommodations.
It's a good match for you if you're targeting an audience that's in search of personalized, private experiences.
VRBO's reach extends to 190 countries, and there are over 2 million properties listed on this platform. Hosts pay a 5% to 15% commission on each booking, but you can list your property for free.
For your peace of mind, VRBO offers extensive liability insurance.
2. Booking.com
Booking.com isn't as prominent as some of the others on this list, as it's based in Europe. However, this makes it an excellent choice if you're targeting international travelers.
Some other benefits of listing your vacation rental with Booking.com include:
- Free listings
- Secure payment and booking system
- Genuine customer reviews
- Prompt customer support
- Competitive pricing tools
Hosts pay a 15% commission on each booking, but guests don't pay any additional fees. Cancellations are also free for guests, although you can charge additional fees based on your property rules.
3. Tripadvisor
Tripadvisor is best known for its candid guest reviews, but it's also a highly effective property marketing website. This platform collaborates with third parties, so vacationers can book their accommodations while researching promising options.
There's no fee to list your property with TripAdvisor, but you pay a commission of 3% for every booking done via the site.
4. Airbnb
Airbnb is a peer-to-peer rental system that gives those who only have a few vacation properties the edge against major hotel chains. Vacationers who turn to Airbnb for accommodation usually want a personalized experience offered by smaller operators.
However, the platform is available to all accommodation providers, so you'll need help from an experienced marketer to help your home stand out.
Airbnb charges a service fee of between 14% and 16% for hosts and splits the commission of 14% between hosts and their guests. For your peace of mind, Airbnb charges guests a security deposit and offers additional insurance to cover unforeseen damages.
VRBO, Booking.com, Tripadvisor, and Airbnb Management
Online marketing is the top choice for investment property owners serious about making a success of their rental businesses. It's affordable, effective, and easy, especially with expert help from an accomplished property manager.
At PMI Annapolis, we are passionate about vacation property management. That's why we've united with one of the nation's fastest-growing property management franchises.
We can assist you with many rental management tools, including Airbnb management. Our services include guest relations, property maintenance, and cleaning services.
Reach out to take your Annapolis vacation rental business to the next level today.
